We do not claim to know as much as you do about your particular business sector, we trust that you have enough of this expertise residing in your own organization's people and do not require any more. What we bring is an expertise in segmentation which, when combined with your own business sector knowledge, will uncover how the customers in your market split into segments. At the core of our process is the toolkit for understanding customers and their buying criteria. It therefore does not have any business sector boundaries.
|Air Transport||Medical Equipment|
|Alcoholic Drinks||Medical Supplies|
|Building Products||Motor Transport|
|Business Information Services||Office Equipment|
|Charities/Not-for-Profit organizations||Office Supplies|
|Chemicals and Chemical products||Packaging|
|Consultancy Services||Petroleum Products|
|Electrical Equipment||Postal Services|
|Engineering Products||Regulatory Authorities (Govt)|
|Facilities Management||Soft Drinks|
|IT Hardware||Water Supplies|
Market segmentation projects have been conducted both in the UK and internationally including the USA, Canada, Australia, New Zealand, South East Asia, Far East, the Middle East, South Africa and mainland Europe. Our approach does not have any geographic (or business sector) boundaries.